World Dumbination - Stupidity Ad Infinininitum

Friday, April 16, 2004

MP3 users who shuffle songs are 'brain damaged'

http://www.wired.com/news/culture/0,1284,63068,00.html

James Kellaris, a professor of marketing at the University of Cincinnati and author of a study about tunes that stick in your head, said the appeal of random shuffle is likely generational.

Kellaris said random shuffle likely appeals to the MTV generation -- kids with short attention spans who are likely "brain damaged."

"Personally, and I believe I speak for many old farts here, I appreciate listening to music, be it an opera or a pop album, in the sequence in which the artist decided to present it," he said.

"Temporal order is an important element of how a work unfolds dynamically over time, an important factor underlying the aesthetic effect. Random shuffle pretty much flushes that down the toilet."

0 Comments:

Post a Comment

<< Home