MP3 users who shuffle songs are 'brain damaged'
http://www.wired.com/news/culture/0,1284,63068,00.html
James Kellaris, a professor of marketing at the University of Cincinnati and author of a study about tunes that stick in your head, said the appeal of random shuffle is likely generational.
Kellaris said random shuffle likely appeals to the MTV generation -- kids with short attention spans who are likely "brain damaged."
"Personally, and I believe I speak for many old farts here, I appreciate listening to music, be it an opera or a pop album, in the sequence in which the artist decided to present it," he said.
"Temporal order is an important element of how a work unfolds dynamically over time, an important factor underlying the aesthetic effect. Random shuffle pretty much flushes that down the toilet."
James Kellaris, a professor of marketing at the University of Cincinnati and author of a study about tunes that stick in your head, said the appeal of random shuffle is likely generational.
Kellaris said random shuffle likely appeals to the MTV generation -- kids with short attention spans who are likely "brain damaged."
"Personally, and I believe I speak for many old farts here, I appreciate listening to music, be it an opera or a pop album, in the sequence in which the artist decided to present it," he said.
"Temporal order is an important element of how a work unfolds dynamically over time, an important factor underlying the aesthetic effect. Random shuffle pretty much flushes that down the toilet."
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