The price of sobriety....

So, let's try and stamp out drinking and driving...
If people drive to the pub what's going to try and help them to stay on soft drinks?

I'll tell you now, it's not the price....

Why the fuck are alcoholic drinks cheaper than non-alcoholic ones?
I know that brewery's want to get their money and that people are more likely to buy alcohol in pubs, but surely if they can make alcohol cheaper they can make non alcoholic ones cheap as well?

Or is that just my fucked up logic?